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TELESERVICES
At a time when many companies offer similar products in an ever increasingly crowded market place, many of the previous bases for competition are no longer viable. What remains are execution and smart decision making powered by proper research and analysis. We have developed our Teleservices operation to help you turn these insights into action and ensure you out-think and out-execute the competition or simply execute projects and campaigns successfully, on time and on budget. 1. Fast-Track AnalysesHaving predetermined with our client a short list of key factors to be identified, a call will take place approximately 10 minutes’ duration, and sometimes considerably less than that. The call rather than be conducted as a questionnaire or market research, will in actual fact be a quick conversation with the key decision maker 2. In-Depth AnalysesThese can run for a duration of 10 minutes to an hour thus allowing us /you to question skilfully and listen carefully to your target audience and truly indentifying their needs and desires as well as issues. 3. Continual AnalysesSome projects warrant regular discussions to the target segment to measure any changes to responses. Continual Analyses are particularly common where a campaign is taking place: the first wave of surveys will measure respondent awareness prior to the campaign taking place, a mid-wave will measure respondent awareness arising from concurrent campaigns or part way through a project and a post-wave will measure awareness once the campaign or project has stopped.
The Teleservices department was born out of the request of many clients frustration of throwing good money after bad. While senior management and marketers aim at all times to measure ROI – all too often it is an aim not met. But how do you weigh up Cost v Benefits?
The answer has to be TEST + MEASURE = RESULTS |
